The film and media industry is evolving fast. There are new media and new opportunities emerging all the time. We want to take advantage of these, but our focus remains on delivering value and profit for our investors. That is why we develop films for core audiences where there is a known demand. We also look to leverage the value of these films across all media.
The other important feature of our strategy is that we will always partner with people that we regard as the best in the industry to give us the right distribution and contacts, a wide geographical spread, and specialist expertise where it is needed.