Whether it is someone we meet socially or a potential investor, one of the common things we get asked is “how do you make a film that gets released in the cinema?”
There is no easy answer to this one as there are several elements to the process of film production, however for independent films it is important to remember that not every film gets a theatrical release.
In fact around two thirds of independent films are not released in the cinema, meaning that filmmakers need to rely on other ways of getting their content out there.
What happens to films that don’t get a theatrical release?
Films that do not achieve a theatrical release can reach audiences by being shown at festivals or becoming available on other platforms.
Of the films that do not achieve a theatrical release 67% get shown via another media or available on other platforms, the most popular being film festivals and physical video (DVD, Blu-Rays).
You may have heard the phrase “straight to video” or “straight to DVD” to describe such films, but now way content is distributed outside of the cinema is changing.
As new technology has evolved we have seen new platforms for viewing content develop and form a major part of consumer viewing habits. As these technologies create new platforms the potential revenue-generating life of every title that achieves commercial distribution is increased.
Emerging new formats such as streaming on web-enabled televisions, iPads, Playstations and Xboxes mean that films are reaching more people than ever before.
With this in mind the emergence of new technology platforms and more readily available content for consumers to access on demand. The Film Adviser believes that the media and entertainment sector offers unique growth opportunities for investors.
With spending on filmed entertainment due to keep rising (Pricewaterhousecooper) films continue to exploit new business models in conjunction with traditional forms of distribution.